Twitter Marketing Guide: Top Ten Tips And Ideas

1. Know Your Niche: Your Twitter marketing strategy needs to begin with what your niche actually is. “Business” isn’t exactly a niche, it’s more of an idea. Developing a work at home business based around your specific niche is a much more narrow and appropriate strategy.

So before you become set on a particular marketing game-plan, you need to understand your targeted niche, and market your website or product accordingly. Appealing to the right audience will prove to be highly beneficial.

2. Optimize Your Page: Twitter has an exceptionally strong search engine presence. That’s why it’s important to optimize your page, and even your individual Tweets, with the right keywords and phrases to help get you found.

Whether you are managing a website, blog, or even a social profile, its absolutely essential to optimize your content. This simple technique can give you a leg up on the competition. And with herds of new competitors discovering the realm of internet revenue on a daily basis, its imperative to take advantage of every opportunity to succeed…before the competition does.

3. Stay Active: A crucial component for any Twitter marketing strategy is staying active. If you Tweet two messages per week, nobody will follow you or see what you have to say. Twitter is about staying active and sending out messages frequently.

Plus, when sending out tweets, remember to use ‘hashtags’ that are both popular and relative to your marketing audience. This will expose your messages to a more targeted group of users.

4. Interact And Communicate: The foundation of Twitter isn’t just blurting out messages, it’s also following other people, responding to their comments and questions, retweeting other interesting things and more. You need to interact and communicate to take full advantage of the site.

Along the way, you may even cross paths with a potential business partner who can be mutually beneficial. Keep your eyes peeled at all times for potential online contacts.

5. Setting Goals: You need to have a clear set of goals in order to know if you’re achieving them. Do you want to sell more products, and if so, how much? Do you want more people to visit your blog, and if so, how many?

This tip has a broad meaning, and can include goals such as: gaining twitter followers, sending tweets, creating lists, as well as generating sales and increasing traffic. Which ever task you set out to do, set a standard for yourself, and perhaps even a time-line in which you wish to achieve the goal. This will help you stay focused, determined and motivated until the task is complete.

6. Driving Traffic: Twitter can be an invaluable and free way to drive traffic to your website. The right links presented in the right manner as a piece of your Twitter marketing strategy can help you send a lot of highly engaged visitors to your website or blog.

Always let your followers know when you have posted a new article. But with that being said, don’t ever flood your followers with continual links to your site. This has proven to be a disastrous marketing technique that surely annoy and send your former-followers packing.

7. Create Lists: Twitter has a listing capability that will allow you to group people you follow or know about. Use these to your advantage by forming comprehensive lists about your niche, letting the included individuals know about it, and spreading the word so you yourself also get listed too.

For example, if you have a ‘boating’ related website or product, try creating a list that is closely associated with this subject, hence the people of the list will be more likely to show interest in your ‘boating’ project. This method goes back to our first tip, “knowing your niche” and ultimately understanding who your targeted audience really is.

8. Cross Promotion: Make all of your different web platforms work with one another. Your Twitter account, Facebook page, website, blog, and more, can all interact with one another and cross promote one another so that you grow your exposure on all levels.

Its common to see small social media icons placed in prominent positions on websites. This is perhaps the most casual method for gaining followers and likes. Cross-linking these profiles can create a whirlwind of new visitors across the various platforms. Remember, sharing is caring!

9. Provide Value: As with any other marketing approach, one of the most important Twitter marketing tips you can learn about, is to provide real value to the people. Why should they actually be following you? If you’re not a celebrity, you have to provide value to these people in some real way, whether it’s tips, information, humor, special discounts and sales, or any number of other helpful resources.

For instance, one tremendously popular craze that is highly prevalent on twitter is ‘quotes’. There are several hundreds of twitter users who have dedicated their pages to providing insightful quotes to there followers. These type of tweets often get retweeted over and over in a viral fashion.

Twitter is the perfect platform for sharing these quotes (140 characters). And if you are marketing a quotes website or blog, this can serve as a huge traffic source for your established site. (Just consider that a little bonus tip/idea)

10. Do Not Spam: Overly tweeting promotional messages won’t get you any followers or credit. Nothing but links and “buy, buy, buy” won’t do you any good. Don’t be afraid to promote yourself, but don’t forget to also follow the above steps, and stay active, communicate with others, provide value and more. But never use spam tactics!