Link Baiting Strategy Guide: Tips And Techniques

One of the phrases that has been generating quite a bit of buzz in the online marketing world recently is “link baiting”. Here, you’ll find a collection of link baiting techniques to help you grow your presence, market your website or blog, and ultimately see more success for your business as a whole.

In addition though, before you can apply these link baiting tips and ideas, you will first need to understand what this concept actually is. Pay close attention, this article will forever change your link building strategy.

What Is Link Baiting? (White Or Black Hat Technique?)

So what is link baiting? To many people, the phrase sounds as if it’s a ‘black hat’, or looked-down-upon marketing strategy. But that’s not actually the case, and that’s important to understand. Link baiting is perfectly acceptable in the eyes of major search engines, and it’s highly recommendable that anyone pursues it to increase their success.

Link baiting is basically just putting together content and information which encourages other websites and blogs to link to you. Thus providing a tremendous opportunity for a wealth of backlinks to your website or blog. Perhaps the best ‘white hat’ SEO technique in the book.

How Does Link Baiting Help My Website?

This is an effective strategy for many reasons. The more links you have to your website, the better positioning your site will receive in the search engines, plus these links will also produce referral traffic for you. Additionally, these incoming links will probably be coming from relevant websites to your own niche, adding even more value.

By incorporating link baiting into your arsenal, you don’t need to worry about engaging in link exchanges, buying links or doing anything else to see high search result placement.

Link Baiting Tips And Ideas (Easy And Effective)

Now, getting started with the actual link baiting techniques that you want to see. One of the best places to start is with the title itself. The same exact content with two drastically different titles can see hugely divergent results.

You want to bring in people and entice them to see what you have to say. So, the “7 Biggest Lies You’ve been Told About Dieting” would likely be more effective than “Effective Dieting Tips”, as a basic example. This is because the title is much more attractive and exciting, plus the wording indicates a level of controversy as well.

Don’t be afraid to push the envelope with your content, as long as you stay on point and factual. One of the best link baiting tips is giving people content in a way that is highly engaging. That may mean being very funny, it may mean calling somebody out directly who did something wrong, or any other entertaining or controversial standpoint. Simply make your content unique and compelling and people will feel an urge to see it and spread the word.
Also, in general, you want your content to be very web 2.0 friendly. What that means in terms of link baiting techniques is having content that is easy to share, holds your attention and is quick and easy to move through and understand, and so forth.

Quick videos, photo galleries, web-friendly lists and articles combined with the presence of Facebook, Twitter and other social networking platforms will all be key to your online marketing success.

Checkout this list of post topic ideas you can use to entice readers and bait for links:

• Freebies, Giveaways, and Sweepstakes: Whenever there is a possibility of winning something, people will start to spread the word.

• Polls and Surveys: People love to engage in debates and have their voices heard. So offering a “hot topic” poll question or survey can really create some buzz.

• How To Guides: The internet is all about finding information, and if you publish a great insightful “how to guide”, people will certainly share it with friends. This method also works by creating a resourceful eBook and giving it away for free.

• Controversial Topics: We already touched on this topic, but its worth mentioning again. Writing controversial articles with eye-catching titles can be highly effective for link baiting.

• Statistics And Pie Charts: This may take a bit more effort than the other techniques, but providing a highly detailed set of statistics, perhaps accompanied by a nice pie chart can really grab the attention of the reader.

• Funny Video or Picture: Sometimes link baiting can be as simple as providing a hilarious video clip or a laugh-out-loud snapshot. This can be something that you captured yourself or even a re-run of another piece of viral content.

• Top Lists: This is my absolute favorite technique and you can read more about it below.

Top Lists (Best Link Baiting Technique)

One thing that almost every human being has in common is a universal love for viewing “top lists”. Modern day media is continually showcasing lists of the ‘best and worst’ products, events, situations, etc etc. Whether its on The Late Show With David Letterman or across a million websites online, media sources are catering to the unquenchable hunger for these mind titillating lists of pleasure.

These top lists can be bases on any topic or subject under the sun, and can virtually contain any number of entries. We have all grown to love the classic “top 10 list”, but 20, 30 or even 50 has a high level of appeal to the viewer, or in this case, the reader.

Believe it or not, there are numerous highly successful websites that are exclusively dedicated to producing top ten lists. Day in and day out, and the readers can’t get enough! However, you can incorporate these lists into just about any type of website.

During my time as an internet entrepreneur, I have published hundreds of lists across a dozen or so sites, and the results have proven to be tremendously successful. So get with it, and start posting!

What Are You Waiting For? Start Baiting!

Hopefully by now you’ve seen a few of the link baiting tips that you can begin putting to work immediately. Remember, link baiting is perfectly acceptable, and you shouldn’t hesitate to get involved.

It’s really quite easy, and its simply putting together content and packaging it in the correct manner to make other webmasters and bloggers want to link to you while spreading the word about what you have to say. Once you fully grasp the concept, you will find that succeeding on the internet has “just got a whole lot easier”.

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